BEHIND THE CAMERAS
This week InTANDEM RECORDS is releasing two official music videos directed and edited by Maddy Richard and filmed by Mason Buchko - MIA grads in London, Ontario. So many great moments working with Richard and Buchko - their total professional etiquette, their uninterrupted focus, and their adventurous risks. But the true test of their value is the artists' deep appreciation for their work.
In 'Backyard' by Gianna, Richard artfully cuts and transitions between the woman and man to create anticipation and frustration in their surreal relationship, one built around an invitation that never quite materializes. In 'Instant Gratification' by Cascadian, the lyrics explode with Richard's intuitive choice of visuals she infuses with the man's painful surrender to technology. Richard's editing gives precision to her imaginative process.